Data is a record of the stories we tell each day.
When we type keywords into a search engine, hit the replay button on a song, or share a social meme with friends, we leave behind a digital footprint of who we are. Every data point is a reflection of our values, interests and needs.
Top data insights from my work in 2017:
- Consumers are finally seeing the value of paying for music. The global music industry had its first year of revenue growth in 2017, following decades of piracy
- Mass consumers access music via streaming, but superfans want a physical tie to their artists (e.g. live/experiential shows and vinyl)
- Want to persuade consumers to pay for music streaming? Offer a 90 day promotional trial, twice per year
- The success of Despacito created a mass crossover craze for Latin content in virtually every country in the world
- Music video streams globally outnumber audio streams 2 to 1
Film & Video:
- Inclusion is the future: the number of people of color seeking careers in film and video doubled in 2017
- If a viewer makes it to the end of your video, they are more likely to buy your product or service, regardless of consumer income level
- Viewers lean toward short-form content, with average watch time at 3:20
- Spanish speaking countries consume 3x more video content than English speaking countries
- Nearly 60% of all video consumption on YouTube happens on mobile, but viewers still prefer to watch long-form content on big screens
clients | partners | employers
Savvy organizations invest in data strategies to better serve their consumer.
My data strategy and analysis work spans a wide range of corporations and nonprofits alike.